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featured creative Prior to launching creative, we carefully listen, assess a client's brand and market position to understand its current and potential power, then collaboratively develop the right voice, look and execution needed to deliver the desired result. In each case presented, customized messages, media and treatments were applied. The San Francisco Art Institute CD-ROM is an original invention that integrates a variety of media types to deliver spirit, attitude and an immense amount of information. An introduction movie morphs into a sophisticated main menu interface with instant access to course catalogs, printable/downloadable PDFs, and virtual facilities tours. Annual reports and corporate presentation materials created for Serena Software take many forms, with design motifs integrated seamlessly throughout multiple media typesfrom print, to web, to PDF. From focus group research, to generation of refined printed pieces and corporate messaging guidelines, the work we've done for Hanson Bridgett helps clearly present the leading Bay Area legal firm's uniquely human approach to the practice of law. The travel brochures, website and campaigns we've designed for Cox & Kings are recognized as some of the finest produced in the hospitality industry. Our fourth menu system for Cattlemens is taking the California restaurant chain to new levels of success. |
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